Document 0064
 DOCN  M9490064
 TI    Drugs and AIDS--reaching for help: a videotape on AIDS and drug abuse
       prevention for criminal justice populations.
 DT    9411
 AU    Gross M; DeJong W; Lamb D; Enos T; Mason T; Weitzman E; Abt Associates
       Inc., Cambridge, MA.
 SO    J Drug Educ. 1994;24(1):1-20. Unique Identifier : AIDSLINE MED/94322155
 AB    This article describes the development of a videotape targeted at
       persons under supervision of the criminal justice system. The videotape
       seeks to encourage those who use illicit drugs to enter drug treatment
       and to motivate those at risk for exposure to human immunodeficiency
       virus (HIV) to alter behaviors that may transmit infection. The criminal
       justice system presents an important opportunity to deliver such
       messages, particularly to a large population of persons briefly detained
       in a jail or lockup and released without subsequent incarceration.
       Evidence suggests that, even in this audience, knowledge of how to
       prevent exposure to HIV is widespread, yet those at risk often fail to
       take appropriate precautions: motivating behavior change demands more
       than imparting information. In order to shape this videotape, we
       analyzed the target audience and developed a drama-based approach that
       applies the framework of social learning theory, the health belief
       model, and principles of social marketing. This article describes the
       integration of that theoretical framework into the production process,
       content, and strategy of the videotape.
 DE    Acquired Immunodeficiency Syndrome/*PREVENTION & CONTROL  *Criminal Law
       Health Behavior  Health Education/*METHODS  Health Promotion  Human
       Marketing of Health Services  Models, Psychological  *Prisoners  Program
       Development  Substance Abuse/*PREVENTION & CONTROL  Support, U.S. Gov't,
       Non-P.H.S.  Support, U.S. Gov't, P.H.S.  *Videotape Recording  JOURNAL
       ARTICLE

       SOURCE: National Library of Medicine.  NOTICE: This material may be
       protected by Copyright Law (Title 17, U.S.Code).